What Competitive Strategy Coca Cola Should Adopt to Develop Business Dissertation

What Competitive Strategy Coca Cola Should Adopt to Develop Business expansion in China - Dissertation ExampleThis fact helps the company in glocalising its products with also reducing its operational costs. In the light of the above fact the study focuses on evaluating the region of China as a feasible market for beverage and soft drink products rendered by Coca-Cola. China seems to be a maturation market for beverage and soft drinks where a larger chunk of the population still depend on the increased consumption of tea as the some liked and supported beverage. However with the development of the economic and social situation of several regions in China there has been growth of middle class consumers demanding westernised products. thereof several soft drink and beverage companies like Coca-Cola are eying China as a electromotive force marketing development zone for their products. The paper in this account tends to conduct a research based on the use of several strategic mode ls to evaluate the marketing position for beverages in China. In profit the paper also focuses on conducting analysis based on interview of both targeted consumers and managers of Coca-Cola to enhance the level of understanding of the parameters through which Coca-Cola can effectively take after in the Chinese soil. Introduction About Coca-Cola Coca-Cola listed in the New York Stock Exchange stands as the largest beverage producer in the world. The company works on rendering a number of branded drinks that in total amounts to consolidated revenue of around $15 billion. Coca-Cola ranks as number one in the subject area of beverage and juice production and also ready-to-drink coffee products. The company through its extensive distribution network endeavours to serve consumers along 200 countries thereby gaining the potential to render around 1.8 billion servings on an average basis. Further, the company works to enhance on its environment sustainability and social responsibility pa radigm to gain an compound space in the consumer markets. The company also acts as a significant global employer ranking 10 in the