Prejudice and Racism Today :: Sociology Racism Prejudice Essays

...Everybody jumped on him, beat the hell out of him...  Everybody was hittinghim or charge him.  One guy was kicking at his spine.  Another guy hitting onthe side of the face...  He was unconscious.  He was bleeding. Everybody hadblood on their forearms.  We ran back up the hill laughing... He should feeldied...  He lost so much blood he turned white.  He got what he deserved(Ridgeway 167.)         The skinheads who performed this random act of racial force out in 1990,had no reason to brutally beat their victim other than the fact that he wasMexican (Ridgeway 167).  Racism is objectively defined as any(prenominal) practice of pagandiscrimination or segregation.  Fortunately, racial violence is steadilydeclining as the turn of the century approaches.   Now a new form of racism, screening racism, has recently sprung from the pressures of political correctness.This new form of racism, although slowly d eclining, still shows signs of strongsupport (Piazza 86).  Covert racism assumes a form of civil disobedience againstpolitically correct thought and speech. Essentially, covert racism is a hiddenracism, or a racism not easily detected (Piazza 78).  Racism is still stronglyprevalent in todays society (Gudorf 3).         The three different basic forms of racism, open racism, violent racism,and covert racism all express forms of hatred towards distinct ethnic groups(Bender 47).  These basic forms of racism, although different in form, all havethe same main purpose, to labour racism. Open racism expresses freedom ofracial thought and speech.  Open racists promote their views through strictlypersuasionary tactics.  This form of racism is allowed in our society because ofthe First Amendment.  Open racism is currently almost nonexistent and steadilydeclining, because it is considered politically inconclusive and sociallyunacceptab le. Violent racism promotes racism through violence, fear, andpersuasionary tactics (Leone 49)  This form of racism is not protected by theFirst Amendment because it promotes violence to express its ideas. alas many violent racial groups claim they do not promote violence, andtherefore these groups atomic number 18 protected by the First Amendment because not enough suitable evidence exists to prove their violent intent (Ridgeway 123).         Covert racism expresses ideas of racism in disguised forms sometimesthe covert racist is not even alive(predicate) of the fact that he is racist.  Racism, itis asserted, is no longer blatant people nowadays are reluctant to expressopenly their dislike of and contempt for minorities, indeed are not prepared toexpress publicly a sentiment that could be interpretted as racist.  Racism, itis said, is subtle it is disguised, kept out of sight (Enrlich 73)  The

William Few :: essays research papers

William a few(prenominal)He was born in Baltimore in 1748, but his story begins long forward his birth. It started when his fathers family immigrated to Pennsylvania in 1680s. His father just so happened to move to Maryland, where he met his wife, married her, and settled in Baltimore where William was to be born. William had many rocky times and little schooling until he was ten, when his family moved to North Carolina. In 1771 William, his father, and his brother joined the regulators, frontiers men who fought against the British royal governor. Because of that his brother was hung and his fathers farm destroyed. The fewers were forced to move again, now to Georgia. William stayed in North Carolina living by himself until 1776. When he got to Georgia he was accepted to the draw a blank and began to practice the law in Augusta. When the revolutionary war began Few nerved with the Whig cause, which was the side of the war fighting for Americas freedom from British rule. Even th ough Few had little schooling as a child he proved leadership and won a lieutenant-col one and only(a)lcy, a very high ordinate in the minutemen army. Few also began to take interest in government and were elected Georgia provincial congress of 1776. He also was and the state executive, surveyor general, Indian commissioner, as well as served in the Continental Congress general. Few was also reelected to the Georgia assembly. Four years later Few was picked to be one of the six state delegates to the constitutional convention. Two of the state delegates did not go to the convention. Two did not stay for the duration. Few did not attend much of the convention, and never made a speech. But he helped nationalists vote, and helped have congress clear the constitution. He also approved the state ratifying convention.William Few essays research papersWilliam FewHe was born in Baltimore in 1748, but his story begins long before his birth. It started when his fathers family immigrate d to Pennsylvania in 1680s. His father just so happened to move to Maryland, where he met his wife, married her, and settled in Baltimore where William was to be born. William had many hard times and little schooling until he was ten, when his family moved to North Carolina. In 1771 William, his father, and his brother joined the regulators, frontiers men who fought against the British royal governor. Because of that his brother was hung and his fathers farm destroyed. The Fews were forced to move again, now to Georgia. William stayed in North Carolina living by himself until 1776. When he got to Georgia he was accepted to the Bar and began to practice the law in Augusta. When the revolutionary war began Few sided with the Whig cause, which was the side of the war fighting for Americas freedom from British rule. Even though Few had little schooling as a child he proved leadership and won a lieutenant-colonelcy, a very high rank in the minutemen army. Few also began to take interest in politics and were elected Georgia provincial congress of 1776. He also was and the state executive, surveyor general, Indian commissioner, as well as served in the Continental Congress general. Few was also reelected to the Georgia assembly. Four years later Few was picked to be one of the six state delegates to the constitutional convention. Two of the state delegates did not attend the convention. Two did not stay for the duration. Few did not attend much of the convention, and never made a speech. But he helped nationalists vote, and helped have congress approve the constitution. He also approved the state ratifying convention.

Somnambulism - Sleep Walking :: Biology Essays Research Papers

Somnambulism - Sleep WalkingOne of the interesting stillness disarray is relaxation walking. The medical, or much scientific, end point for sleep walking is somnambulism. The characteristic symptoms atomic number 18 walking or adjoining other activities while seemingly still asleep. (1) I became interested in researching this topic, because I sleep walk. I sleep walk only when I am low stress, which is not often. However, it is one of my primary concerns because I exhibit an extremely crimson behavior. I began my research by looking for the relationship between somnambulism and the brain. I found that they are related, but the exposit are still under research. Then, I looked for the cause, however, since the detailed mechanism of the brain during sleep walking is not defined, a specific cause and effect was as well as not clearly defined. Thus, this physical composition will include the information that the researchers have obtained so far, the type of experiments that ha ve been done, and the problems in obtaining more information about somnambulism. The term somnambulism comes from the Latin lyric for sleep (somnus) and walking (ambulus). A typical sleepwalking episode is rather short. Sleepwalkers may simply appear awake, or exhibit complicated activity such(prenominal) as driving a car, while asleep. (2) The researchers have been using a device called the Electroencephalogram (EEG) to understand sleep and sleep disorders. This device measures the electromagnetic waves that are emitted from the brain at various locations around the head. These waves are amplified and fed to a plotter, which plots the bounty of the waves over time. This device identified cardinal stages of sleep.(3) The first sleep state, in the beginning the four stages, is pre-sleep. The EEG reading of an active and awake person shows mainly beta waves, which are low-amplitude, high frequency waves. of import waves are associated with conscious thought. As a person begins to f all asleep, the EEG reading becomes punctuated with alpha waves, which are regular waves of higher amplitude. Alpha waves are associated with a relaxed mind. The first stage of sleep shows similar beta waves as the first sleep state, except at a lower frequency. As time progresses in spite of appearance stage 1, there is a gradual lowering of frequency and simultaneous increase of amplitude. The second stage of sleep show two characteristic waves. K-complexes comprise of a single gargantuan amplitude wave, and Sleep spindles are 1-2 second bursts of very high frequency irregular waves. The third stage shows infrequent impact of delta waves, which have high amplitude and a low frequency.Somnambulism - Sleep Walking Biology Essays Research PapersSomnambulism - Sleep WalkingOne of the interesting sleep disorder is sleep walking. The medical, or more scientific, term for sleep walking is somnambulism. The characteristic symptoms are walking or exhibiting other activities while se emingly still asleep. (1) I became interested in researching this topic, because I sleep walk. I sleep walk only when I am under stress, which is not often. However, it is one of my primary concerns because I exhibit an extremely violent behavior. I began my research by looking for the relationship between somnambulism and the brain. I found that they are related, but the details are still under research. Then, I looked for the cause, however, since the detailed mechanism of the brain during sleep walking is not defined, a specific cause and effect was also not clearly defined. Thus, this paper will include the information that the researchers have obtained so far, the type of experiments that have been done, and the problems in obtaining more information about somnambulism. The term somnambulism comes from the Latin words for sleep (somnus) and walking (ambulus). A typical sleepwalking episode is rather short. Sleepwalkers may simply appear awake, or exhibit complicated activity su ch as driving a car, while asleep. (2) The researchers have been using a device called the Electroencephalogram (EEG) to understand sleep and sleep disorders. This device measures the electromagnetic waves that are emitted from the brain at various locations around the head. These waves are amplified and fed to a plotter, which plots the amplitude of the waves over time. This device identified four stages of sleep.(3) The first sleep state, before the four stages, is pre-sleep. The EEG reading of an active and awake person shows mainly beta waves, which are low-amplitude, high frequency waves. Beta waves are associated with conscious thought. As a person begins to fall asleep, the EEG reading becomes punctuated with alpha waves, which are regular waves of higher amplitude. Alpha waves are associated with a relaxed mind. The first stage of sleep shows similar beta waves as the first sleep state, except at a lower frequency. As time progresses within stage 1, there is a gradual loweri ng of frequency and simultaneous increase of amplitude. The second stage of sleep show two characteristic waves. K-complexes consist of a single large amplitude wave, and Sleep spindles are 1-2 second bursts of very high frequency irregular waves. The third stage shows infrequent intrusion of delta waves, which have high amplitude and a low frequency.

The Mistreatment of Women in the Works of Zora Neale Hurston :: Biography Biographies Essays

The Mistreatment of Women in the Works of Zora Neale Hurston     Society is suffering from a number of serious social problems connect to women, and to the interaction between the two sexes. Male domination and patriarchy have been under challenge by feminists and the womens movement. The economic, social and political subjection of women around the world, the wildness brought against women and their confinement has been brought to the forefront in recent years.   Zora Neale Hurstons stories speak out against the uncivil and unjust treatment of women especially in their marriages. Hurstons stories reveal the disturbing situation for women somewhat mistreatment abuse in the 1930s, when speaking out was unheard of. This was the time period for the setting of Hurstons stories, and her stories reflect violence against women that occurred during that era.   Zora Neale Hurstons works are brilliant glimpses into the mind of a woman who lived life for what it was, who wanted nothing more then to have...a busy life, a just mind and timely death. She lived as she wrote, to the fullest, she wasnt just a writer, but also an anthropologist who brought to the light the folklore, and culture of nations that before there had been little study of. She brought new, exciting views of the world through her poetic words, and is a shining exercising of what it is to be a woman. Intelligent, driven, and confidant (Walker 8).   At only thirteen years old Hurston was thrown out of her fathers house because her stepmother didnt approve of her or her siblings. At an too soon age Huston knew about struggling and making a way for herself (Ford 7-9). In Zora Neale Hurstons autobiography she said, There is something about poverty that smells like death. Dead dreams dropping send off the heart like leaves in a dry season and rotting around the feet, impulses smothered too long in the fetid air of resistivity caves. The soul lived in a sick ly air. People can be slave ships in shoes (Hurston 37).   Hurston was mistreated as a child, and in her study Drenched in Light it reveals some of her background of child abandonment. She also focused on womens rights and fights in marriages.

Free Narrative Essays - The All-Star Baseball Team :: Example Personal Narratives

The All-Star Baseball Team Several summers ago, I made my first All-Star baseball team for a local little league. When I comprehend that I was picked, I was overwhelmed with happiness. A lot of my friends and teammates in years past had made the team, but never me. I was finally selected by the head equipage of the All-Star team, and considered it quite an honor. Although I was on the team, I was the only one who had never been an All-Star. I spent nearly of the tournament on the bench. But there were a few times when I had to go up and pinch-hit. I loved those times. I actually came through with a few clutch hits. Eventually, we made it to the business game. Because we had lost our first game of the tournament, we were in the losers bracket, and had to beat our opponent twice to advance to the next tournament. I am an extremely competitive person (probably the most competitive I know) and I was pumped up. But we lost our composure, and then lost the game. Needless to say I was to a greater extent than a little down(p) by the whole situation. A year later, I was again chosen for the team. This time, I worked my way from being a back-up catcher to the starting 3rd baseman in two weeks. But after going 0-2 in my first two at-bats, my coach took me out of the starting line-up. Again, I pinch-hit, and was very successful at it. I even hit what turned out to be a game- encouragening homerun. We later reached the championship game again, but we lost it for the second time. This time I was more frustrated than I could ever remember being. I was slamming my hand into walls and almost crying. I was really acting very childish. Once again, the next year, I was on the All-Star team. This time we were all determined to stay in the tournament and win the championship. We started off lousy, though, making four errors in the first game and losing 4-0. We now had to win every game and beat the last team twice. We did defeat every team we went up against, including the team that beat us the first game, and once again ended up in the championship game.

Biography Of William Shakespeare :: essays research papers

Biography of William ShakespeareWilliam Shakespeare was born in 1564, supposedly on 22 or 23 April, inStratford-upon-Avon. His father, John, who was a well-heeled glover there,preparing and selling soft leather, became alderman and ulterior high bailiff.Shakespeare was educated at Stratford Grammar School. When he was eighteen, hemarried Anne Hathaway - eight years older than he and already, she was pregnant.Six months later their daughter Susanna was born. They had twins, a boy Hamnetand a girl named Judith, two years later.There are no records of Shakespeares life during the seven years thatfollowed, the lost years. moreover by 1592 he was already an established actor andplaywright in London. He joined the ennoble Chamberlains Men in 1594, working asa leading actor and dramatist. By 1599 this all-male company of experienced andtalented players - no women appeared on the stage until the homecoming - hadbuilt their own theatre, the Globe. Its owners were seven member of the co mpany,including Shakespeare himself, who share in its profits. For the next decadethe Globe, on the Thames at Bankside, was to be Londons chief theatre, and thehome of Shakespeares work. Many of his great plays were written duringthese ten years, and were acted there. Both Queen Elizabeth, and by and by herJames I, showed the company many favors.In 1613, during a performance of Henry VIII, the Globe was destroyed byfire. But the Lord Chamberlains men, by now called the Kings Men, had intravenous feedingyears earlier leased a second, smaller playhouse, the Blackfriars. This was anindoor theatre, unlike the Globe which was open to the sky, and it had the expert facilities for scenic effects - a fact which probably accounts for thespectacular element in Shakespeares late plays.In 1612, Shakespeare, it seems, went home. His son Hamnet had died whenonly eleven, but his two daughters were in Stratford-upon-avon with his wifeAnne. He was now a loaded man and had, as long before as 15 97, bought aBiography Of William Shakespeare essays research papers Biography of William ShakespeareWilliam Shakespeare was born in 1564, supposedly on 22 or 23 April, inStratford-upon-Avon. His father, John, who was a prosperous glover there,preparing and selling soft leather, became alderman and later high bailiff.Shakespeare was educated at Stratford Grammar School. When he was eighteen, hemarried Anne Hathaway - eight years older than he and already, she was pregnant.Six months later their daughter Susanna was born. They had twins, a boy Hamnetand a girl named Judith, two years later.There are no records of Shakespeares life during the seven years thatfollowed, the lost years. But by 1592 he was already an established actor andplaywright in London. He joined the Lord Chamberlains Men in 1594, working asa leading actor and dramatist. By 1599 this all-male company of experienced andtalented players - no women appeared on the stage until the Restoration - hadbuilt their own thea tre, the Globe. Its owners were seven member of the company,including Shakespeare himself, who shared in its profits. For the next decadethe Globe, on the Thames at Bankside, was to be Londons chief theatre, and thehome of Shakespeares work. Many of his greatest plays were written duringthese ten years, and were acted there. Both Queen Elizabeth, and after herJames I, showed the company many favors.In 1613, during a performance of Henry VIII, the Globe was destroyed byfire. But the Lord Chamberlains men, by now called the Kings Men, had fouryears earlier leased a second, smaller playhouse, the Blackfriars. This was anindoor theatre, unlike the Globe which was open to the sky, and it had thetechnical facilities for scenic effects - a fact which probably accounts for thespectacular element in Shakespeares late plays.In 1612, Shakespeare, it seems, went home. His son Hamnet had died whenonly eleven, but his two daughters were in Stratford-upon-avon with his wifeAnne. He was now a wealt hy man and had, as long before as 1597, bought a

‘The Great Gatsby’ is an interesting novella about the intertwining lives of those who are striving for the artificial American Dream

The Great Gatsby is an interesting novella ab extinct the intertwining lives of those who are striving for the artificial American Dream. It is a story of contrasts the rich and poor, the love and unloved and the different aspects of society that are evincen in this passage through dramatic symbolism and highly structured parallels.The parallels between the first and third chapters show rich and privileged lifestyles, first the life of Tom and Daisy then Gatsbys party. This passage is conveniently placed between the two to show the real world of the likes of Wilson and new(prenominal) sickly, alter-grey men. It helps us to understand Myrtle as a character. Her hopes and dreams to get a mien from this life that is a constant struggle. This in like manner describes the way both Gasby and the author Fitzgerald lived as children, and therefore their reasons to follow their dreams and aspire to something better. These parallels are a typical prototype of how novellas are tightly stru ctured.We are led to regard that slit is the narrator of this passage, however Nick has never been to the area before so when it is described cinematically and we are told of how passengers on trains wait for as long as half an hour we realize Nick could not suck previously known this and therefore it is told to us directly by Fitzgerald. This poses a problem because the commentator knows and trusts Nick but not Fitzgerald so he manipulates the reader into thinking it is Nick so that we believe him.The drawbridge in the final paragraph symbolises how it is not easily to get out of the Valley of Ashes, reflecting how it is not easy to get out of a exhausting life and achieve the American Dream. Myrtle tries hard in the novella to do this, and for a while Gatsby does, which is one reason why we see him as a hero.Images of how the American Dream has died are shown in the Valley of Ashes. Ash is symbolic of death, as in ashes to ashes, dust to dust, a traditional phrase at funerals . In the Valley of Ashes everything is bare, dull, lifeless and dead. It is base on the Corona Dump in Queens, which Fitzgerald famously resented on sight. He also nicknamed the Corona Dump the Valley of Ashes. Of Mice and Men by John Steinbeck also mentions ash pile in the beginning of the novel almost the struggle to reach an American Dream. Death is represented by ash later on in the novella when Gatsby is described as ashen after his death. He was born in ash and died as ash. His life started as a struggle in a poor area and although he died wealthy, he still died in ash. The dust which drifts endlessly could symbolise shards of the American Dream which are helplessly out of reach of the people who live here, but drift in the air to taunt them about what they could become.The empty valley of ashes reflects the empty lives of the people who live in it. Occasionally grey cars enter the desolate area, so they made occasional breaks in the emptiness. This is parallel to the empty lives of the inhabitants. Occasionally there is a break and they have visions of hope, such as Myrtles aspiration to be rich in a life with Tom. This also reflects Gatsbys funeral which was empty apart from Nick and Gatsbys father. Fitzgerald thought of himself as a failure as his writings were not particularly successful during his lifetime, so he may have had himself in mind when describing these lives wih failed hopes and empty dreams.This passage also gives the impression that morality in the modern world has died. As its place in the novel, the passage is between Nick meeting Toms wife and Toms mistress, his situation proves Toms insufficiency of morals. The passage is the no-mans land between the two women. Nick, the only character proved to have morals in the novella, is introduced to the eyes of Doctor T. J. Eckleburg on an advertising board. The wild blue yonder and gigantic eyes look down over the Valley of Ashes and this could be interpreted as God watching over his wor ld. This idea is later strengthened when Wilson looks up at him and refers to him directly as God. Eckleburg, however, wears enormous yellow spectacles and also his vision is clouded with dust, and as we see God as our all-seeing moral guide, this could symbolise a lack of moral guidance in the jazz age of the 1920s. There is no-one to show people the way. Doctor T. J. Eckleburg is another good example of symbolism in the passage.Sight is the link between the three paragraphs of this passage. It moves from sight being obscured by ash and dust, to clarity of sight which is implied by how suddenly the archives switches from grey and dull areas to the bright colours blue and yellow on the all-seeing symbol of T. J. Eckleburg, to train passegers observing whats going on. These are the three ways that Fitzgerald wants us to see the characters, from all angles. An example is how we learn about Gatsby and his life becomes clearer to us by the end of the novella.Life and death are symboli sed by T. J. Eckleburg and ash in this passage and they are described intertwined so as to make it impossible to work out where one ends and another begins. However, mostly this passage is mostly about death the death of morality, the American Dream and the death of hope. Without these three things, the lives of the people in the area were totally meaningless. Tony Tanners quote about how the narrator respnds reflects the readers response to this realisation.Nick cannot tolerate the thought of confronting a reality that is merely poor and bare, dust-covered and wrecked. There must be more than that.

Salamone Cartoon Analaysis

That is why there is a problem with Brian San Fs comic involving, John the Baptists beheading, (Freedman). An Atheist or any other religion besides Christianity would have no clue what this drawing was. After getting keep goingground on the subject, one would indeed find that the cartoon is a poke at Christian religion. The mail service depicts Salome, one of Jesus followers who traveled with him to Jerusalem and witnessed his death and events that followed after.Salomes mother, Herodias, orders John the Baptists head as garnishment, (Freedman). This is where the pun in Brian San Fs comic comes into play. Herodias meant, garnishment, in the sense of paying back an owed debt, (Gifls). Salome took a step further and took, garnishment, as in the definition of food decoration, (Merriam-Webster). Salome orders the, head on a platter for Herodias, (Freedman). This cartoon shows the aftermath and confusion of Herodias term her garnishment is ultimately arnished. This brings out the hum or of Brian San Fs quote from Herodias at the bottom of his sketch, mfou dare garnish my wages? This is true to be an imbroglio for the cook that holds out disunite cranium on a plate, while he has to explain that he was ordered to by Salome. Although this cartoon required excessive background information to take in it can be targeted towards bible study classes and other Christian relations.After a little researching this cartoon can be understood and fully appreciated as a witty take n the outcome of Salomes request. Though this situation contributes many dark aspects of a decapitation, this cartoon does a great Job of purpose the humor in it. Bibliography Gifls, Steven H. Law Dictionary. 2nd ed. Woodsbury, NY Barrons Educational Series, 1975. Print. Freedman, David Noel. The Anchor Bible Dictionary. New York Doubleday, 1992. Print. Merriam-Websters Collegiate Dictionary. 10th ed. Pleasantville, NY Readers Digest, 1993. Print.

Neanderthals and Human Evolution Essay

The Neanderthals are an extinct species in the homo genus. They lived during the Pleistocene age. The Neanderthals are believed to have lived in most of Eurasia from 120,000 years past to about 30,000 years ago. They were a more advanced pre-modern variation of the homo genus. The reason they are viewed as more advanced than other Pre-modern hominids is because they made tools, buried their dead they also lived to about forty years of age. This is quite long compared to their contemporaries.Their tools and artifacts characterize what is known as the Mousterian. To be precise the Neanderthals created flake tools. Tools made by the breakage of flakes of stone off of a larger rock. One example of these are the hand axes and smaller tools with a sharp cutting edge. They were large plunk for hunters who were specially adapted to thrive in the frigid conditions of the middle Pleistocene in Europe. They seem to have originally evolved in Europe at around 250,000 years ago, but latter exp anded into southwest Asia.The Neanderthals appear to have been the first hominids who deliberately buried their dead. The graves sometimes included flowers, tools, and food. This could possibly represent a belief in an afterlife. There is also some evidence that they would as a group care for injured or deficient members of their club showing that they had likely had the capacity for compassion. The first Neanderthal remains were discovered in the Neander valley in Germany. The remains show that the Neanderthals were about five feet long-shanked with a stocky and powerful build.While they did have prominent brow ridges and an occipital bun their brain size is comparable to modern day military personnel size. Their population went in to decline and eventually became extinct when the Homo sapiens began to move in to their territory. There are a couple theories on what occurred at this point. One theory is that Homo sapiens either killed off the Neanderthals or took over so much of the land that the Neanderthals couldnt survive on what was left-hand(a) to them.

K pax

Mental Disorders are huge impacts in peoples lives. In this movie I have learned that early(prenominal), the main character who is supposedly from a antithetical planet called K-Paxar. When Proto comes to Earth, you first see him in Grand Central Station In New York City when Proto mysteriously Just appears. When the law of nature asks him where he Is from and he explains that he is from the planet K-PAXAR, he Is arrested and sent off to Bellevue, a psychiatric hospital. When he gets to the psychiatric hospital, he meets refer Powell. Doctor Powell asks Proto many questions Including, do they have families and do they have wives or husbands.Proto answers that they do not have any families on K-Paxar, nor do they have wives or husbands, and If the girlfriends gets pregnant, the kids bequeath Just be wandering around almost as If they are orphans. At the first meeting with Proto and Doctor Powell, Proto eats an apple, which he calls the apple a Red Delicious. When he eats the app le he chews very loud, later on In the movie he eats a banana, with the peel on and he eats It whole. Proto says that he travels faster than the speed of light. Proto tells the doctor that he Is Three-Hundred and Thirty-seven years obsolete in human years.Proto wears dark sunglasses because he says that he is very sensitive to the light. Later on in the movie proto tells Howe, which is another long-suffering at the psychiatric hospital, that if he can succeed three tasks that Proto will cure Howe. The first task is to find the Blue bird of happiness, when they apothegm a blue bird everyone in the hospital was very excited to see. After Howe saw the Blue bird, proto gave him another task which was to ***** and the last wish was to gravel at the hospital. Proto says he can only bring one person back to K-PAXAR. Proto says he can only stay until July. 27 at 551 A.M eastern time. Throughout the movie, Doctor Powell comes attached to Proto. At a fourth of July party at doctor Powell , when proto arrives to the party he goes straight to the dog and has a conversation with the dog. When the food came out at the party, Proto was only eating the fruit salad. One of Doctor Bowels girls asked proto to push her on the swing. While Proto was pushing the girl, it seemed as if he has done it before but then Doctor Powell other daughter and Nephew turned on the sprinkler which flipped a switch and he just freaked out, almost as if he had a bad experience with water.

Study of Starbuck Coffee and Gloria Jean Coffee

1. 0 INTRODUCTION 1. 1 Background of the assignment drinking chocolate is angiotensin converting enzyme of the humans almost popular beverages. Some claim it is the most widely consumed liquid in the world aside from water. deep brown berry is much than than than a beverage, however. It is a memory, anticipation, a lifetime of consoling moments of modest pleasure woven into our lives. Coffees success as a beverage undoubtedly owes both to the caffeine it harbors and to its sensory pleasure.Coffee l every defines source to associate the energizing lift of the caffeine with the richness and aroma of the beverage that delivers it. Coffee is produced from the seeds of a sm apiece(prenominal) red (sometimes yel embarrassed) fruit that grows on plants half stylus in size between shrub and tree. The process that turns these seeds into beverage is a long and complex process, perhaps the most complex process associated with any major beverage.It is in same(p) manner a very labor intensive process involving a vast intercontinental collaboration that starts with the drinking chocolate bean grower, moves from there to the picker, then to the mill workers who meticulously c both in the fruit and dry the beans, then to those who sweet and grade the beans, to those who roast them, to those consumers and baristas who finally grind the beans and prep atomic number 18 the beverage. Every act along the way tooshie be performed either with passion and precision or with cargonless shoddiness.It is the cumulative prime(a) of all of these creative contri merelyions that to absorbher work the difference between a lacklustre instill and a fine and distinctive genius Starbucks, a corporation that has grown since its retail inception in 1982 to reach spheric stardom with oer 6,000 shops worldwide, it is actually one of the most successful moving in ventures to-date. Starbucks purchases and roasts spicy-quality whole bean hot chocolate trees and sells them al ong with fresh, rich-brewed, Italian modal value espresso beverages, a variety of pastries and confections, and coffee-related accessories and equipment primarily through its attach to-operated retail stores.In summation to sales through our company-operated retail stores, Starbucks sells whole bean coffees through a fussyty sales group and super securities industrys. Additionally, Starbucks produces and sells bottled Frappuccino coffee drink and a line of insurance premium internal-combustion engine creams through its tiet venture partner in crimeships and offers a line of advanced premium teas produced by its wholly owned subsidiary, Tazo Tea Company. The Companys objective is to establish Starbucks as the most recognized and value blemish in the world.To achieve this goal, the Company plans to continue to rapidly expand its retail surgical procedures, grow its specialty sales and early(a) operations, and selectively pursue opportunities to leverage the Starbucks bra nd through the introduction of bleak products and the development of new distribution channels. The competitor is Gloria dung bes Coffee was franchising in 1998, and undecided 185 stores within 6 years where all are locally owned and operated by more than 100 franchisees. By 2003, Gloria jeans Coffee has established stores in every state of Australia.The company has loose 906 stores and signed 34 Master Franchise agreements across 33 countries worldwide, its strength is built upon a unbend qualified recognized brand synonymous with coffee quality and industry leading franchise systems. Gloria Jeans Coffees has played a major subprogram in the development and growth of the retail coffee market in Australia. Our team of Franchise Partners is demon-ridden about the brand and its products, and has the fealty and de considerationination to succeed. To come to the rapid global expansion, the corporation un leaveingly had compromised on some of its key success factors.This paper leave behind examine these factors from the nodes point, and how essential are they for Starbucks and Gloria Jeans Coffee to retain its current clients. 1. 2 Objectives of the assignment The objective of this assignment is to achieve 1) Analyze company A background STARBUCK cocoa 2) Analyze company B background GLORIA JEANS COFFEE 3) Compare and dismember between cardinal company serv grumps retention. 4) Compare and analyze between two company divine services retrieval strategies. 1. 3 The important of the assignment ) The output of this report will give us the clear trance of both company perspectives in the customer retention strategic program. 2) Revile both company service merchandise plan In addition to sales through our company-operated retail stores, Starbucks sells whole bean coffees through a specialty sales group and supermarkets. Additionally, Starbucks produces and sells bottled Frappuccino coffee drink and a line of premium ice creams through its joint venture partnerships and offers a line of innovative premium teas produced by its wholly owned subsidiary, Tazo Tea Company.The Companys objective is to establish Starbucks as the most recognized and respected brand in the world. pic 2. 0 STARBUCK COFFEE caller-up A 2. 1 Introduction Starbucks purchases and roasts spicy-quality whole bean coffees and sells them along with fresh, rich-brewed, Italian style espresso beverages, a variety of pastries and confections, and coffee-related accessories and equipment primarily through its company-operated retail stores. Starbucks is primarily known for selling coffee, but as considerably sells early(a) hot and cold beverages, pastries, sandwiches and other snacks.A scrawny line of drinks rolled out in 2008, offering baseer-calorieand sugar-free versions of the companys offered drinks which useskim milkand are sweetened by a choice of artificial decoy or one of the companyssugar-freesyrup flavors 2. 2 Company background Starbucks, named afte r the beginning(a) mate in Herman Melvilles Moby Dick, was founded in 1971 at Seattles Pike Place food market by three atypical businessmen, Gordon Bowker, Jerry Baldwin, and Zev Siegel. Starbucks mission is to inspire and nurture the human spirit one person, one cup, and one neighborhood at a time. Starbucks, founded in the 1970s, opened heir first status in 1971 in Seattles Pike place. In 1982, Seattles Best began to sell to restaurants and coffee bars. In 1987, the companys name became Starbucks. The same year, stores in Chicago and Canada where opened. In 1988 Starbucks began mail-order sales of their products. Today Starbucks sells hot and cold beverages, complementary food items, coffee-related accessories and equipment, teas and other non-food products through retail stores in 37 countries. The company operates primarily in the US, is headquartered in Seattle, Washington and employs about 204,000 people.Starbucks has graveld expansion globally, and has created licenses t hroughout Asia, the Middle East, Africa, and the Americas, and maintains a 40% market make do internationally. The goal of the company is to create brand sentience through the Starbucks Experience. This experience translates well, helping folks start their day with an aromatic cup of coffee, pleasant customer service, and each persons finding a niche while enjoying their favorite drink and listening to music or reading a book. The first Starbucks arrangement outside North America opened in Tokyo, Japan, in 1996.Starbucks entered the U. K. market in 1998 ,UK- base Seattle Coffee Company, re-branding all the stores as Starbucks. In folk 2002, Starbucks opened its first store in Latin America, at Mexico City. In 1999, Starbucks experimented with eateries in the San Francisco Bay area through a restaurant chain called Circadia . These restaurants were in brief outed as Starbucks establishments and converted to Starbucks cafes. In April 2003, Starbucks completed the purchase of Se attles Best Coffee and Torrefazione Italia from AFC Enterprises .The deal that coded 150 stores for Starbucks, but according to the Seattle Post-Intelligencer the wholesale business was more signifi freightert. In September 2006, rival Diedrich Coffee proclaimed that it would sell most of its company-owned retail stores to Starbucks. This sale includes the company-owned locations of the Oregon-based Coffee mess chain. Starbucks converted the Diedrich Coffee and Coffee People locations to Starbucks, although the Portland airport Coffee People locations were excluded from the sale In August 2003, Starbucks opened its first store in South America in Lima, Peru.In 2007, the company opened its first store in Russia, ten years after first registering a trademark there. In March 2008 they purchased the manufacturer of the Clover Brewing System. They began interrogation the fresh-pressed coffee system at some(prenominal) Starbucks locations in Seattle, California, New York and Boston. Starbucks has perpetually been a place where you can find the worlds best coffees. entirely in 1971, you would soak up had to travel all the way to our only store in Seattles historic Pike Place Market. pic pic p1970s icThe first Starbucks opens. The name comes from Herman Melvilles Moby Dick, a classic American novel about the 19th century whaling industry. The seafaring name seems appropriate for a store that imports the worlds finest coffees to the cold, thirsty people of Seattle. pic pic p1980s icHoward Schultz joins Starbucks in 1982. While on a business trip in Italy, he visits Milans renowned espresso bars. Impressed with their popularity and culture, he sees their potential in Seattle.Hes right after trying lattes and mochas, Seattle quickly becomes coffee-crazy. pic pic p1990s icStarbucks expands beyond Seattle, first to the rest of the united States, then the entire world.After becoming one of the first companies to offer stoc k options to its part-time employees, Starbucks becomes a publicly traded company. pic pic p2000s icThe Starbucks phenomenon continues. As of this writing, Starbucks has more than 6,000 locations in over 30 countries.In addition to our excellent coffees and espresso drinks, people now enjoy for Tazo tea Logo description In 2006, Valerie ONeil, a Starbucks spokeswoman, said that the logo guinea pig is an two-bagger of a twin-tailed mermaid, or siren as shes known in Greek mythology. The logo has been significantly streamlined over the years. In the first version, which was based on a 16th-century Norse wood engraving, the Starbucks siren was crystallizeless and had a fully visible double fish tail.The image also had a rough visual texture and has been likened to a melusine. In the second version, which was used from 198792, her breasts were covered by her flowing hair, but her navel was still visible. The fish tail was cropped slightly, and the primary color was changed from brown to green, a nod to Bowkers Alma Mater, the University of San Francisco. In the deuce-ace version, used between 1992 and 2011, her navel and breasts are not visible at all, and only vestiges remain of the fish tails. The original woodcut logo has been moved to the Starbucks Headquarters in Seattle.At the beginning of September 2006 and then again in early 2008, Starbucks temporarily reintroduced its original brown logo on paper hot-drink cups. Starbucks has stated that this was done to show the companys heritage from the Pacific Northwest and to celebrate 35 years of business. The vintage logo sparked some controversy collectable in part to the sirens bare breasts, but the temporary twitch garnered little attention from the media. Starbucks had drawn similar criticism when they reintroduced the vintage logo in 2006. The logo was altered when Starbucks entered the Saudi Arabian market in 2000 to remove the siren, leaving only her crown, as eported in a Pulitzer Prize-winning column by Colbert I. King in The Washington Post in 2002. The company announced three months later that it would be using the international logo in Saudi Arabia. In January 2011, Starbucks announced that they would make small changes to the companys logo, removing the Starbucks wordmark around the siren, enlarging the siren image, and making it green. pic Starbuck mission Our mission to inspire and nurture the human spirit one person, one cup and one neighborhood at a time. Here are the principles of how we live that every day Our Coffee It has always been, and will always be, about quality.Were passionate about ethically sourcing the finest coffee beans, roasting them with great care, and improving the lives of people who grow them. We care deeply about all of this our work is never done. Our Partners Were called partners, because its not skillful a job, its our passion. Together, we embrace diversity to create a place where each of us can be ourselves. We always tr eat each other with respect and dignity. And we hold each other to that standard. Our Customers When we are fully engaged, we connect with, laugh with, and uplift the lives of our customers even if just for a few moments.Sure, it starts with the promise of a perfectly made beverage, but our work goes far beyond that. Its really about human connection. Our Stores When our customers feel this understanding of belonging, our stores become a haven, a break from the worries outside, a place where you can meet with friends. Its about enjoyment at the speed of life sometimes slow and savored, sometimes faster. Always full of humanity. Our Neighborhood Every store is part of a community, and we take our responsibility to be good neighbors seriously. We want to be invited in wherever we do business.We can be a force for peremptory action bringing together our partners, customers, and the community to contribute every day. direct we see that our responsibility and our potential for goo d is even larger. The world is looking to Starbucks to set the new standard, yet again. We will lead. Branding strategies Three components to this experiencing branding schema ? First, coffee itself offering the highest-quality coffee in the world, coffee standards by controlling the supply chain as possible and the distribution to retail stores ? Second, service customer intimacy ? Third, atmosphere. To make customers want to stay.Based on human spirit, a sense of community, the need for people to come together. Channels Broad distribution outline ? privation to reach customers where they work, travel, shop, and dine ? Good Location Company-operated stores located in high-traffic, high-visibility settings ? Product mixed tended to metamorphose depending on a stores size and location non-company-operated retail channels, food-service accounts, domestic retail store licenses Good starbuck partner ? All Starbucks employees were called partners -Most hourly-wage employees ? Ge nerous policy of giving wellness insurance and stock options High partner cheer rate (80% to 90%), well above the industry norm. ? Lowest employee turnover rates in the industry (just 70%, compared with fast-food industry averages as high as 300%) ? Lower managers turnover rates & boost promotion from within its own ranks Delivering on Service and good measuring service death penalty ? Training hard skills and soft skills ? Treated as a valuable customer (75%), hospitable staff (73%) and highest quality coffee (67%). ? A variety of metrics, including periodic status reports and self-reported checklists. ? Customer Snapshot measurement toolLess competition ? A variety of small-scale specialty coffee chains (regionally concentrated). independent specialty coffee shops & annulus and bagel chains Strategic for supply ? Part time employees- Starbucks had lowest employee income rate of any restaurant or fast-food company but Starbucks offering health insurance and modest stock optio ns to part-timers. ? Increased consumer participation- Starbucks does a nice job of encouraging this through its integrated marketing communications efforts. For example has questionnaires in its stores branch line customers to send in feedback about their experiences Facilities for future expansion The companys efforts to greatly join on its sphere of strategic interest by its joint ventures with Pepsi and Dreyers, its move to sell coffee in supermarkets, and the possibility of marketing fruit-juice drinks and candy under the Starbucks label represented In order to sustain the companys growth and make Starbucks a strong global brand, that the company had to challenge the status quo, be innovative, take risks, and alter its vision of who it was, what it did, and where it was headed. 2. 3 Customer Retention Strategies When Mr.Schultz founded Starbucks and created its anomalous service experience which is based on a customer-driven marketing strategy, fully understood the strategi c importance of segmenting his luff market, differentiating his products and thusly achieving a successful positioning for Starbucks not only in its handed-down markets, but globally. These strategies are to protect their current customers from deserting to competitors and to capture new markets. Starbucks unique blend of relaxing ambience and innovative coffee drinks positioned it as a attraction in its category, and made it an all time favorite for millions of devotees around the world.The third place theme highlighted that Starbucks surpassed a place for just a cup of coffee, but instead it gave its customers the comfort of a home, excellent customer service, quality products and the feeling of world special. These elements made the Starbucks experience key in retaining its customers. Starbucks overall retention strategy has cleverly covered the 5Ps, among others, as we will see below. Product Quality Starbucks trademark was the unique features of the coffee-based beverages. These innovative drinks have attracted new customers to experience luxury coffee drinks at cheap prices, in a very cozy environment.Starbucks created a coffee culture, educating its customers on the coffee types, origins, and the roasting process, thus building brand believability and gaining clients trust in the brand and quality of products provided. Consistency Starbucks major coffee priority is the consistency of the product taste and quality assurance. Starbucks whilst priding itself as the best quality coffee in the world tries to control much of the supply chain for quality control and product assurance. Starbucks reliability and product consistency is driven by the super-efficient coffee maker machines.Besides making the same drink shot, it is noise-dampening, making sure the customers experience is not disturbed by the blenders noises. Customized and Seasonal Products Starbucks brand name and popularity came through customizing the beverages to the consumers desire throug h offering flexible drink options much(prenominal) as extra cream, caramel syrup etc. Starbucks also introduces various and new seasonal products to differentiate themselves from its competitors and to capture new clients. The new drinks add to the overall experience of devoted clienteles and this specialization increases its competitive edge over other players in the market.Convenience Through Location Starbucks applied the first rule in opening a store i. e. a successful and strategic location, and for thousands of its stores worldwide, reference work should be given to their sharp foresight in store-site strategy to reach its target customers and eliminating its competitors. Starbucks store-site strategy is to have high visibility, high traffic and convenient location like shopping malls, bar districts and populated business towers, so a daily commuter will be delighted to stop everyday at the store for his Latte.The stores high visibility, convenience and accessibility in ter ms of its locations and amenities provided (comfy furniture, grand amount of seating, clean restrooms, etc) attracts attention and increases brand recognition and reputation, thus decrease customer defections and increasing the stores traffic and sales. Strong Brand Equity The unique earthly-colored walls of the each store, innovative product display and cozy atmosphere, seasonal themes, promotions etc makes Starbucks a strong brand that allows for brand recognition and consumer retention.In addition, Starbucks promotes the idea of supporting the local communities by being a good neighbor, and aims to involve its partners in the decision making process. The image of Starbucks sustaining local coffee farmers and helping in grooming their crops builds the customers trust in the coffee bean superiority and Starbucks as a socially responsible corporate brand looking after the long-term benefits of the local community with the aim of growing together and not to exploit. (www. tarbucks. c om). The stores clean and hygienic image has added very much to the strong image of Starbucks a survey states that 83% of the sampled clientele rated a clean store as highly important, a reputation which is equally important for Starbucks overall image. Customer Bonds and Loyalty Programs Starbucks recognized that one of the ways to obtain customer satisfaction is by manipulating their recognition of equity and fairness in gaining maximum return for their money and verity.So, Starbucks introduced the Starbucks Loyalty Card which gives great benefits to its customers ranging from syrup and milk options on their drinks free of charge, complimentary coffee refills and free beverage with whole bean purchases. The Starbucks Card or the callabletto endorse Card (a reloadable prepaid card/Visa credit card) binds the customer whereby they feel that they are gaining more value for their money, being treated fairly by Starbucks and feeling appreciated by a better quality service in being a true and a regular client, thus preferring to stay devoted to the brand and gaining set ahead benefits with their future purchases.Starbucks also created its own world culture by innovating new proprietary language for its products, to the extent of publishing a booklet for such vocabulary for its clients. This syntax enabled customers to drive the drink that suits them the most, thus creating a customization alinement with Starbucks beverages and products. The mastering of this language is essential for the customer to get exactly what he wants, and since this lingo cannot be found out of Starbucks, it will refrain the regulars from flocking to other coffee shops.In addition to the customization of the drinks, Starbucks interior store design was carefully studied and aimed at reaching the human inner-soul, sending subliminal messages making the customer comfortable and at ease in enjoying his ultimate coffee experience. An Affordable Experience Starbucks market entry and key success was in providing high-end quality coffee drinks at affordable prices. This clever blend of unique quality drinks with a great ambiance and an excellent service made their pricing reasonable and fair for millions.The customer satisfaction on the overall package in exchange for the price paid is reflective in their patronage. Sustaining their prices is essential for customer contentment and retention. The Relationship with Customers Employees of Starbucks are a critical factor since they interact directly with the client. Starbucks strategy of creating a personalized service that is vital for the customers satisfaction is pivotal in ensuring his allegiance personalized services include personal greeting, flexible changes to the drink/order and memorizing the favorite order of each customer, all with a genuine smile and friendly spirit.The human touch and customer intimacy is an essential element in the overall Starbucks experience by making each client feel special and well lo oked after. This point clearly marks Starbucks acknowledgement of creating relationships and having personal bonds with their clientele to deter them from changing stores. 2. 4 Services convalescence Strategies Starbucks interacts with customer in two ways. The first way is at the Point of Sale (POS). The interaction with the customer begins with the greeting, followed by taking the dink/food order, money exchange and leaving.Pleasant conversation is encouraged the regular customer. This build the idea of the third Starbuck phase for its ambiance meaning that a person has their house, work and Starbuck to make them comfortable. The second interaction is taken place over the phone or by email concerning question comments, or any complaint that they might have. During the first set of interactions, the customer has a high level involvement. The customer has all the choice in how they would like their drink made. There are no self-service or technology used in these interactions.The s econd interaction has medium involvement with the customer and has no face time. If a situation does arise, Starbuck has several different ways to rectify the situation. The first way is with their guarantee. This guarantee is that the customer drink should be made right in time and particular item needed by the customer. If not, let the barista know and Starbucks will give a remake it for the customer. This is also called within company a right now recovery. This allows the barista to remake the drink to any specification that was at sea in the previous attempt for free.If the right now recovery is not enough to fix the situation, the supervisor will give the customer a recovery certificate. This is a coupon that allows the customer to receive any drink of their choice for free. Finally Starbucks also has the store managers as well as the district managers brush their business card in the store. This allows the customer to have direct communication with the management if any situ ation become out of hand. Online feedback at www. starbucks. com from one customer reads that The licensed stores never had a conception of the heart of the business to start with.They are exemplary of everything that is wrong with current store operations. pic 3. 0 GLORIA JEANS COFFEE COMPANY B 3. 1 Introduction As one of the worlds leading providers of specialty-flavored whole bean coffees, Gloria Jeans has been providing the ultimate coffee experience for over 29 years. In 1979, Ed and Gloria Jean Kvetko purchased a small gift shop in a quaint little town just north of Chicago. Deciding to share their secret for great tasting coffee, the store soon developed a loyal following as people came from all around to experience Gloria Jeans gourmet coffees.Due to increasing demand and popularity, Gloria Jeans began franchising stores in the mid-1980s to entrepreneurs in the Chicago market who share their passion for specialty coffees. Today Gloria Jeans has grown to be one of the larg est mall-based retailer of specialty coffees in North America. Committed to quality and selection, Gloria Jeans is the premier destination for people who know and crave gourmet coffee. Each of our flavored coffees receives utmost care from harvest to cup. We meticulously roast and flavor to insistent standards, making Gloria Jeans coffee the finest you can buy.Gloria Jeans Coffees is known for its signature range of hot and cold coffee drinks including traditional espresso and ice blends coffee beans, specialty teas, pastries and coffee accessories. (Wikipedia The Free Encyclopedia 2008) 3. 2 Company background In 1979, Gloria Jean Kvetko founded Gloria Jeans Coffees with her first outlet opened in Chicago, USA, selling coffee and gifts. 1n 1996, Jireh International Pty Ltd, founded by NabiSaleh and Peter Irvine, purchased the rights to franchise Gloria Jeans Coffees in Australia.With stores in over 30 countries world, Gloria Jeans Coffees is one of Australias leading coffee speci alists and one of the fastest growing franchise organizations in the world. The company has opened 906 stores and signed 34 Master Franchise agreements across 33 countries worldwide, its strength is built upon a strong recognized brand synonymous with coffee quality and industry leading franchise systems. Gloria Jeans Coffees has played a major employment in the development and growth of the retail coffee market in Australia.Our team of Franchise Partners are passionate about the brand and its products, and have the dedication and determination to succeed. Gloria Jeans Coffees is one of the top 30 fastest growing franchises in Australia and is also listed as one of Australias top 1,000 companies and top 500 Private Companies (Source BRW 2007/2008). The company has been recognized for their systems, most recently winning the Food Franchisor of the Year 2007 in the PricewaterhouseCoopers Excellence in Franchising Awards and 2006 International Franchisor of the Year awarded by the Fra nchising and License Association, Singapore.Passionately committed to creating the ultimate coffee experience for every guest from bean to cup, the Gloria Jeans Coffees difference comes from a true dedication to handsewn coffee from hand picking beans to handcrafting each individual cup. Gloria Jeans Coffees is driven by a desire to be the most loved and respected coffee company in the world. They are committed to leaving a positive net benefit to both the communities from where they source their coffee and those communities they serve. With the sale of each cup, Gloria Jeans Coffees helps to support local and international communities through their partner programs.Over the last year Gloria Jeans Coffees has made a huge investment in new resources, systems and tools that will take their franchise model to the next level globally. The team has put in place leading-edge platforms, systems and tools that have strengthened their business and created a chesty model that can be implem ented successfully and consistently across their overseas markets. Gloria Jeans Coffees provides ongoing management and support from the moment new Franchise Partners join the Gloria Jeans family. The Gloria Jeans Coffeesbusiness modelis afranchisingsystem similar to many fast-food chains.Franchise owners have to pay franchise fees and royalties on their sales as well as operate costs. The organizations board consists of chairman Nabi Selah, and directors John Dwight, Peter Irvine and Andrew Tyndale. Product Coffee houses serve and sell a range of espresso coffee drinks, cold drinks, immingle and estate whole bean coffees and specialty teas along with pastries and coffee accessories. Gloria Jeans Coffees recently purchased through auction an allocation of the whole coffee bean that came fifth in Brazils Cup of Excellence awards, Niche/Small Target MarketGloria Jeans Coffee is currently targeting small market segment, young adults segment, which comprises people age 18 to 25 years old, compared to Starbucks, 15 to 64 years old. Besides that, Gloria Jeans mainly focuses on female customers, where half of the sales came from that particular gender. Customers argon More Demanding Nowadays, customers are more knowledgeable towards coffee. Besides, there is no switching cost to other competitors. They know what different types of coffee taste like and what pleasing of beans came from where. Thus they only drink those that they prefer and they like.Customers are price sensitive, where a slight change in price might lead to change in preferred brand due to the low switching cost. This means that if customers do not get what they want from a brand, they will have no obligations to switch to the other brand, or they might as well buy coffee beans from supermarkets and brew themselves, which is one of the reason wherefore sales is declining. Highly Competitive labor There are a lot of brands that selling the same product, which is coffee. Most of it is already well established. Thus it is a highly competitive industry where all are fighting for a share in the industry.The reason for many companies being in the same industry is because of a profitable market and low entry barrier. Growth in specialist coffee shops such as Hudsons Coffee and Starbucks Coffee took up a huge portion of the share in the market. Selection of Franchisee/Partners Gloria Jeans is very particular in selecting franchisees or partners. The company stands by their values, which is Our partnerships are based on integrity and trust. They only choose those that they prefer and they feel good with. Logo description Gloria Jeans coffeelogo colorsare twoshades of brown, orange, yellow, and silver.The logo itself is a coffee cup with steam coming out of it. The motto is escape the daily grind are full of meaningful in a coffee lover life. pic 3. 3 Customer Retention strategies Operations Gloria Jeans Coffees strive to develop their operations in retail business environment by usi ng several channels. One of their distribution strategies is having a very well known third party companies that basically shares their beliefs, values, and commitment to quality. Gloria Jeans Coffees also expanded their coffee business by making their coffee and coffee-related products available via mail order and the World Wide Web.This suits their main slogan, which is, Making It Glorious (Gloria Jeans Coffees n. d. ). gift / Joint venture with society Our success is thanks to the communities that support us, and in return we aim to give back whenever possible. We strive to have a positive impact, both on the communities from where we source our coffee and the communities we serve. Gloria Jeans Coffees core value of Belief in People, Building and Changing Lives Gloria Jeans Coffees in Singapore has collaborated with World Vision International by sponsoring seven children through the Child Sponsorship Programmed.The Child Sponsorship Programmed supports the worlds less fortunate children from various countries by addressing the root causes of poverty and diseases, helping these children, their families and communities break the cycle of poverty, and empowering them to help themselves in the future. A Bean for a Dream for our sponsored children. When you buy a Happy cooky at our outlet, part of the proceeds will go towards the outlets sponsored child. The bean represents the dreams that you will help fulfill, and the card shows your support for the Child Sponsorship Programmed.Customer Service Due to the companys family spirit, they tend to take customer service as an important role and expect their partners would share these values in the area. Since Gloria Jeans Coffee houses around the world are known for providing a very friendly environment and offers a personalized service. Therefore, Ian Martin, group chief decision maker of Gloria Jeans Coffee franchise said that, At Gloria Jeans we dont talk about customer service because we dont have customers, w e have guests. This is more than emantics we dont see ourselves as retailers, but as a coffee house, serving guests, and you treat guests differently from customers (Franchise Business 2007). This is one of Gloria Jeans Coffees strength as it is proven that they do take their consumers seriously. Production-Operations Gloria Jeans Coffees stores are typically more like a gift shop concept than a specialty coffee outlet. Stores vary in size and located in a variety of settings, including overlooking parks and gardens, the beach, and main thoroughfares. Most of the location chosen for their outlets usually is a metropolitan area which most of people usually go.They believe in the concept of higher volume, higher chances of having customers. The product mix varies between each store based on the size and location of the store. It was a take-away concept, which is totally un-Australian. Marketing Gloria Jeans Coffees positions their products on quality and experience, rather than just offering coffees. A comparison of specialty drinks with its competitors reveals very minor differences. Gloria Jeans Coffees image is one of the key elements to their success. The company has realized that people dont only come for the coffee they come for the atmosphere.People socialize, read, study, dine, or just enjoy the music while drinking their coffee. By knowing this, Diedrich Coffee try to make their stores unique in some way or another that will create a vibrant store atmosphere. Research and Development Gloria Jeans Coffees choose research and development (R) as one of the main factor to be successful in the market thus they constantly urge their employees to be innovative and creative. This is evident through the continuous developments of new and exciting products, being the various drink flavors and coffee related products.By introducing more and more new products and by development new distribution channels, it coincides with Gloria Jeans Coffees goal of becoming th e most loved and respected coffee company in the world. 3. 4 Services Recovery Strategies Caring for Upset Customers Now and again there are bound to be problems. A customer may be dissatisfied with his meal or may find the quality to be below his standards. There are special training for waiter and they have to attend it, in able to get confirmation of services. At Gloria Jeans Coffee they are 100% sure servers know the best ways to handle customer complaints.Retaining upset customers can be a challenge. By putting in the effort and respect to recover distressed customers, usually Gloria Jeans may be able to convince their customer to return to in the future. Customer Comment Cards Customer comment cards are recently use and most type of way in evaluating the customer experience. Customer comment cards are typically set out on the table or delivered by the server at the end of the meal. Customers can rate qualities of the Gloria Jeans Coffee cafe, such as food presentation, menu p ricing and server friendliness. 4. 0 comparative ANALYSISThe definition of comparative analytic thinking are the item-by-item comparison of two or more comparable alternatives, processes, products, qualifications, sets of data, systems, or the like. In accounting, for example, changes in a financial statements items over several accounting periods may be presented together to detect the emerging trends in the companys operations and results. 4. 1 Comparisons Starbuck Coffee and Gloria Jeans Coffee in term of Customer Retention Strategies In order to maintain the customers for both companies in this industry, there have to make sure that their customers always satisfied with their product.The definition of customer retention strategy are helps the organization to keep their sales up, to create social and structural bonds and build engagement to delight the customers. The top strategies to retain customers are market to the existing clients, connect with the customers, ask for feed back and input, share resources, reward customers for staying, be consistent in the approach and interactions, and follow through on the commitments, and keep learning. It is well documented that optimizing customer loyalty has a direct and positive impact on a companys financial performance and strategy.Increasing customer loyalty through improved customer experiences can be driven by the insight gained from a comprehensive customer feedback program. Below are comparisons table for both company. 4. 2 Comparisons Starbuck Coffee and Gloria Jeans Coffee in term of Services Recovery Strategies Service recovery has drawn the attention of researchers and academicians recently. The concept of service recovery is seen as both business practice and focus ofmarketing study which has developed over time.Perhaps the strongest single factorthat causes service failure is the nature of service products themselves, which increase the possibilities of errors, or service failures, and therefore the need for recovery. Most scholars point out that the difference between tangible products and intangible services has increased customer sensory faculty of the possibility of service failures eitherfrom the operational perspective or from the customers viewpoint and its difficult for marketers to understand and to meet customerexpectations. Besides, service variability has been identified as ongoing problem both for marketing and quality managers.Below is the table of both companies for services recovery strategies. 5. 0 CONCLUSION 5. 1 Conclusion for Starbucks and Gloria Jeans As one of the famous coffee brand shop, the coffee shop does well in the field of marketing. According to the analysis of the shops situations concerning the marketing mix and positioning, a clear picture of the shops competitive advantages can be achieved. Generally speaking, there are some important factors that help the shop to achieve business success, which include convenient location, guaranteed high q uality of both coffee and service and the Starbucks and Gloria Jeans brand itself.On the other hand, this research also gives some recommendations to help to solve problems found during the course of research. For example, the shop should pay more attention to create a more comfortable environment in the guest area, and be more positive to introduce the Member Card which can help to build more stable and loyal customer relationship. 5. 2 Recommendation for Starbucks Coffee Based on the analysis, there are some issues should be taken into considerations to make further improvements for the Starbucks coffee shop.First one is based on the customers expectation survey. Some customers suggest that Starbucks should offer more comfortable armchairs and coaches, canopy and replace the outdoor floor with the woody floor as same as the indoor decoration. In service industry, customers often look for tangible clues, namely physical evidence which can check customers evaluation of service qua lity. In this case, there is knowledge gap between the service providers and the customers perceived service quality.More comfortable environment can help create friendlier atmosphere, which enhance the supplementary services by adding values to customers. It is more attractive to customers, especially when they want to have a relaxed time in this Starbucks shop except for a cup of coffee. Besides that, many customers were surprised when they heard that Starbucks also offer a reward card called Starbucks Card Visa, which, however, is not introduced to customers by staff, compared to the Gloria Jeans positive attitude to introduce their discount card to customers.Loyalty reward programs can offer existing customers incentives to remain loyal and perhaps even increase their purchases. In this case, the coffee shop appears negative to reward their customers, which is easily resulting in customer defection because customers will feel like being defected when they get to know the truth. The shop should realize that existing customers are more profitable while winning new customers are costly. Thirdly, should pay more attention to educate its customers about Starbucks coffee culture. Starbucks does well in brand building.Besides good coffee, it also provides its customers a very particular type of experience called the third place, a place away from their home and work, where people can meeting friends and business partners or just get relaxed by reading a book with a cup of gourmet coffee. This is the Starbucks positioning, the selling point. However, according to the survey results, no one knows it. The shop should realize that differentiation is most of the time why people buy. A clear concept of what the difference is will directly pull customers to come in. There should be a complete consideration about the cost issue before taking action. 5. Recommendation for Gloria Jeans Coffee Product Uniqueness Gloria Jeans should opt for better coffee beans or a variety o f coffee beans from around the world. Beans could be obtained from areas such as South America and Indonesia. These are the places that venture into to obtain variety of beans that suits the consumers. By doing so, consumers will definitely have a variety of brew that they could choose from, besides, the special beans could even provide a better taste of coffee for different types of consumers. Using low fat milk, creamer and artificial sweetener could benefit those whom are worried about obesity and have obesity problem.This specially caters to them as it is less fat and less sweet, thus it could comply with World Health Organizations agenda of providing healthier food and beverages. Product Differentiation Gloria Jeans should provide food to customers instead of only cakes and pies. This is because fling in customers would find it convenient to dine in instead of just buying coffee from the outlet. Menu such as breakfast sets and set lunch should be provided besides serving li ght food such as sandwiches and cakes. Raising standards Most walk in customers look for a cozy and stiff place to hangout when they enter the outlet.Gloria Jeans could provide a better environment for them by using comfortable sofas and furniture, warm ambience with music and also providing curb facilities. This will improve consumers perception towards the outlet. Modern equipment such as The Clover, which is a specialized brewing machine that allows a barista to quickly deliver one new brewed cup of coffee at a time, would be useful. It takes quite some time for a freshly brewed cup of coffee to be served to customers with traditional equipments, thus it might lose some customers whom could not wait.Many people patronize coffee outlet is because it is a neutral place for people to talk about business and do their homework and assignment. This means that internet connection is very useful for them, including students whom usually do their assignments and homework at the outlet. Providing Wi-Fi service to them might benefit Gloria Jeans, as more people will patronize the outlets for usage of Wi-Fi, which will indirectly linked to purchasing of coffee in the outlet. Increase baristas standards Providing further training such as entrepreneurship skills and management skills to baristas might improve their services.Baristas will feel more knowledgeable in handling situations that might occur. Giving baristas extra incentives such as entertainment allowance and company trips might boost up their morale, which might indirectly increase their productivity level and decrease the turnover rate. Widen the target market Gloria Jeans target market in considerably small, where there only target people aged 18 to 25 years old compared to other competitors. They could widen their target market to cater students as well as corporate business people.This can be done by widening the operation to hotels and resorts, healthcare, college and university campus environments and business and industry cafeterias. Besides that, they could provide kids menu, which could be favorable to those families that brings their children together to Gloria Jeans outlet. Increase Customer Awareness Gloria Jeans hardly did any advertising and promotions. They should advertise in local newspaper on their special promotions and their new products to gain customers awareness. Celebrity endorsement could also be useful in the sense that Gloria Jeans is their choice of coffee.This will gain attention of the fans of the celebrity and also people in public. Local celebrities such as Nicole Kidman is prove to be useful as a marketing strategy in the sense of celebrity endorsement. Social and environmental effort can be seen as a good way to increase customers awareness towards the brand name. Doing charity work such as funding the coffee bean farmers, building schools and clinics could be seen as a useful tool to gain worldwide attention towards what Gloria Jeans is doing for th e world. They could also be part of Governments plan of reducing the consumption of electricity and water by doing so in the outlets itself.Customer incentives Gloria Jeans should reward their loyal customers with membership card or loyalty card to encourage them to stay loyal to the brand and also continue patronizing. These rewards will be right to them and make them feel happy and treasured. They could provide them with discounts coupons and free refills for them who have the membership card, and encourages those that have not sign up, to sign up for these benefits. Franchisee Criteria Gloria Jeans has a strict policy in choosing franchisees for their business. This causes a lot of potential franchisees withdrawn from franchising for Gloria Jeans.The company should be more lenient towards the requirement in selecting franchisee or partners. But then also they have to do adequate power research on the background of the franchisee before choosing them. This is because they reflect the brand image of the company when they are operating under Gloria Jeanss name. Choosing the Right Partner From the problem regarding funding Mercy Ministry against anti-gay society, Gloria Jeans should discontinue the funding of it in order not to interfere with serious issues that could jeopardize the business.Instead, they should fund beneficial organizations such as Red Crescent Society and World Wildlife Fund. This will also help promote Gloria Jeans name worldwide, as a form of consumer awareness 6. 0 REFERENCE ? http//en. wikipedia. org/wiki/Gloria_Jeans_Coffees ? http//www. gloriajeans. com. sg/our-drinks/ ? http//www. starbucks. com. my/ ? theentrepreneurshipjournal. wordpress. com/ /customer-retention-strategies ? www. slideshare. net/Spartanski/starbucks-case-analysis ? http//www. ukessays. com/essays/marketing/gloria-jean-coffee. php

Use of Magic Realism in Chronicle of a Death Foretold

Chronicle of a Death Foretold Chronicle of a Death Foretold is a perfect example of a impudent that showcased ethnic and contextual elements. The technique that was the most interesting in Garcia Marquez novel Chronicle of a Death Foretold, was his use of magic realism. One magical element in the book is the use of woolgather. Dreaming is a constant base of operations throughout the novel. Chronicle of a Death Foretold, presents the reader with characters that have dreams, as these dreams are the original sources of events that come true.Magical realism is portrayed through dreams which are used in the novel to see the predicted future, as in most cases, the dreams that we are presented with come true. Although dreaming is not something that is seen to be unrealistic, its the way the author provides truth to all dreams. Garcia Marquez allows the characters dreams to come true, which is the true source of unrealism. Another aspects was describing the upbringing of Angela Vicario and her siblings. Women are not allowed to get jobs or follow their own dreams their lives are bounded by tradition and the expectation to get married and have families.A womans worthiness as a wife was metric by her beauty. In those days, I believe marriage wasnt based on love. Through this book we are engulfed in the Colombian culture that Marquez demonstrates. Another theme we become aware of is honor. Chronicle of a Death Foretold consists of many different themes that can be recognized by the reader. It was interesting when Raza brought up Machismo. Machismo is a pie-eyed or exaggerated sense of manliness, sense of power, or the right to dominate. This theme in turn can be related to the theme of moral responsibility.In this novel the power to dominate is aimed towards women. Machismo, throughout the book is exaggerated to show the dominance of the male fire, and I believe the author felt that the sense of having a overriding sex, is purely based on culture, because in thos e times, women were considered to be inferior to men. Women were looked at as possessions. Knowing that women were forever to just get married, Marquez shows rebellion of the opposite sex by Angela Vicario showcasing her independence and breaking the barrier of the life she HAD to live, by not being a virgin.

Much ado and Carol Ann Duffy

Duffy present human weaknesses/ flaws in some of the computer addresss they write ab come forth In Shakespe bean turn tail Much Ado ab step up Nothing, go into gutter is a very Important character. He is an mongrel son, which automatically let downs him In the society of the Elizabethan age. He Is Isolated, Ignored and rejected by every nonpargonil In his life, which Is one of the reasons which seem to force him to behave as a villain.People expected this of him as they assumed that everyone born out of wedlock was probably an untrustworthy, luscious villain. Don bottom feels he must be a villain by acting in manipulative, sly and Jealous instructions, which portrays his lack of psychological development and lack of births with pot. The relationship we mainly learn more or less in the play is between Don hindquarters and his brother, Don Pedro. cod to Don bath being the illegitimate son it means he cannot inherit anything from his family nor have the akin recognition as his brother, who is of legitimate birth.Even though Don Pedro doses&apost outwardly treat Don John cruelly, Don John Is very aware that he Is seen s socially Inferior to Don Pedro He Is a device used by Shakespeare to create tension and drama throughout the play. He Is not the most complex villain among Shakespearean villainous characters, however he has a purpose. The thinness of his character teaches us about the knowledge people have of him In society he Is Just seen as a bastard and people dont even want to be associated with him so dont bother to learn anything about him.The occurrence that we dont learn much about Don John also reminds us that the play isnt meant to be a tragedy it is supposed to teach us about the misunderstandings. It isnt really supposed to analyses evil at all. The interrogatory deals with Don Johns character of being weak and flawed. Flawed means having or characterized by a heavy weakness of imperfection whereas weakness means a disadvantage or fau lt. In Don Johns archetypal appearance, everyone is celebrating the return from war.They are all In high spirits and good moods, however when Don John enters the mood suddenly lowers and people begin to feel nervous and uncomfortable. In this appearance Don John acts respectful and genuine. He says l am not a man of many words, but thank you. This shows that he Is poor at communicating in social situations however he is trying to arrest in. Shakespeare purposely made him different from the rest of Don Padres men because his social status is much lower than the rest of them in that day and age. The others are respected Just from the point that they are legitimate children.This excerpt is the only time he speaks in this scene, which implies that he is quite mysterious and withdrawn from society and cloudy in thought. It also suggests that he lacks self- esteem due being treated as inferior. This quote could other than be interpreted as IM being sarcastic. He repeats thank you whic h means he is not in fact thankful, but is the opposite as they have all treated him so badly. He uses an unfriendly, irritated tone to show how reserved he is and that he does not want to give any more(prenominal) Information than Is absolutely necessary.This highlights Shakespearean purpose for Don John which Is to use him as a salient device, and he causes drama and tension in his very first appearance in the play. In second 2 scene 1 Beatrice says of Don John, after. This shows that Don John is not very good at making first impressions. This is cause he makes no effort to impress people as he knows that when they find out he is a bastard they will not want to be associated with him. tartly suggests bendly tastes, which relates to his outlook on life.He has a sour outlook on life due to the sour treatment that people respond to him with. Therefore he has learnt to be this way as he is treating others the way they treat him. In Act 4 scene 1 Don John says after the shaming o f Hero, &aposSir they are spoken, and these things are true. &apos This seems quite ironic seeing as Don John is often being manipulative ND lying to people. He is trying to trick people into believing him about Hero out of spite. Right from the beginning of Act 1 scene 3, we get a sense of how unhappy Don John is.His &apossadness is without limit&apos suggests that he never stops feeling sad. He has never been wedded a reason to be happy so his default emotion is sadness. It also implies that sadness is not a big deal to him, also because it is all he has ever known, and he uses this kindle and subvert to hurt other people. This sadness may get some sympathy from the reader but he refuses to &aposhear reason&apos as Comrade suggests. Comrade is stating that he thinks Don John is being irrational. &apos reason&apos is a human skill.By saying that Don John cannot reason he is suggesting that he is annalistic and non-human. This does look into in with his character as he is so muc h lower in society than everyone else. He is treated as an animal as his feelings are disregarded and he is isolated like a dog in a cage. Later on in Act 1 scene 3 we again learn how unhappy and macabre Don John is. This is made clear when Comrade asks a question &aposCan you make no use of your discontent? POS This shows that Don John&aposs snuggled friends think he is being unreasonable and is not making sense.Also, although Comrade is close to Don John his lines are still short which indicates that he doses&apost want to say too much and he still takes special care not to make him angry. This makes us assume Don John is disturbed and unhappy because &aposdiscontent&apos suggests you are on edge and are constantly not happy about something- in this case it is that he won&apost ever be accepted by the people around him. Also at the time he is talking with quite a lot of anger and despise in his tone. During his rant he says &apoself I had my mouth, I would bite. POS This tells u s that his words are controlled by his brother, Don Pedro, as he must say everything that will please him. If he was to be given his freedom he would use it in violent ways to cause mayhem and lugubriousness amongst those who have treated him badly. Therefore we learn through act 1 scene 3 that he is very disturbed and unhappy due to the pain and suffering he has been caused. If he had it his way he would make everyone else&aposs life a living hell and drag everyone down to the level he has in society. In contrast to his

Physician and Nursing Shortages Essay

wellness c be reforms including Obama C be, formall(a)y named the Patient Protection and low-priced Cargon wager greatly imp feats physicians and treat shortages. There argon several provisions which could direct impact physicians and nurses d whiz incentives for authorization recruitment, grants, training and retention. Through probable initiatives, the act may indirect effects that may question or present refreshed reimbursement alternatives and models of wellness plow preservation options. wellness deal reforms provide allow millions of additional working as well as no working Americans to obtain health sustenance coverage and this may challenge and highly impact physicians and nurses work forces crossways the joined States. many an(prenominal) health mete out facilities sacrifice already reported high vacancy rates for technicians, pharmacists, maintenance faculty, hold staff and radiology technicians and laboratory technologists. Today, fair percentage of the American creation, roughly 20%, lack meet access to needed particular election c ar beca routine there is an ongoing shortage of physicians. Some touch ons, almost 30% atomic number 18 declining to wear new unhurrieds whom are verify with Medicaid.The changing demographics of the fall in States today and perverse reimbursements are direct impacts from the physician shortage. The looming physician and nursing shortages leave behind inevitably hinder the health care brass that is already macrocosm tax as well as alter the way patients and their physicians interact because the doctor-to-patient balance pull up s issuings continue to be raised which leave behind hurt patient outcomes. All proles inside the healthcare arena play a vital fragmentize in making the healthcare system successful. Physicians and nursing shortages definitely create problems for every incision and for all other workers within their system. Worldwide shortages that the United States are curre ntly experiencing may create dangerous and unacceptable care to patients. Shortages additional enable work environments that do the foster retention of highly experienced and serve healthcare professionals, resulting in high turnover and revolving worker pool. Physicians and nursing shortages present challenges that do not uphold the workforce in healthcare organizations worldwide.These challenges overwhelm incapable incentives which may attract students to join the profession, understaffing in various medical exam exam professions, as well as incapable training facilities, and special care being undervalued. Obama alimony relies on primary care providers to coordinate care in the hopes of lowering lives and meliorate outcomes. If the population growth, aging and demand for care created by the newly insured, it is estimated that by 2025, the U.S. will face a shortage of 30,000 primary care physicians, nearly 5,000 of which are attributable to the expansion of insurance un der Obama Care. (Howard, 2013) The health care system entangles a network that is a conspiracy of hospitals, employers, insurers, physicians, patients and various other stakeholders. A significant change impacting one component will reshape the wide system. Stakeholders are greatly concerned because the qualities of health care as well as the cost of care. Health care reforms will need to care changes that are missing in policy outlines which should make primary health care more than rewarding and appealing to potential new nursing and physician staff and which will to a fault help to maintain the nursing and physicians that are already practicing.Additional the current emerge of primary health care physicians will continue to fall behind the increasing patient demands. This will too result in stakeholders presented with the problems of increasing shortfall during the next decade within the primary care physicians. The availability of primary care is consistently and positiv ely targeted to go on im quizment with patient outcomes, raising health be, lower utilization of health and reduced mortality rates. The cheap Care Act set forth millions of dollars to address the problems and concerns that are associated with existing physicians shortages. The Affordable Care Act also has provisions that are aimed to improve the education, ongoing training as well as to help with the recruitment of nursing, physicians, doctors as well as other health care personnel. In addition, there are provisions in steer that help to outgrowth workforces cultural competency, enhance faculty training of healthcare professionals, and diversity. The provisions also play a vital role because of the fact they are put into place to examine innovativereimbursement and care delivery models that highlight primary care services value and offer in improvement in the patient care coordination.On an average, primary physician assemblys may see about four or quintette patients withi n an hour, probably about one patient every fifteen minutes. Because of increase productivity and cost restraints and pressures, this derive could increase dramatically. This trend, unfortunately, will be matching the burden of physicians declining incomes and job market. A lessor number of physicians stimulate what physicians earned many years ago. Primary health has been affected more as compared to services rendered. Additionally, the transmutation to a bundled fee for performance from the fee for service reimbursement system for force solo practicing physicians and small group expends into forming or partnering into larger practices. Physicians and nursing staff are not surprised by many of the findings. The Doctors Company, the largest physician-owned medical malpractice insurer in the nation in 2012, released results from a survey in which more than 5,000 physicians participated in across the nation commented on the future of health care reform.A result of the survey concl uded that 60% of the respondents concluded that the pressures of trying to increase patient numbers will probably have a minus effect on the level of care physicians whom have the opportunity to provide services. The larn concluded that 51% of the physicians thought that their ability to successfully keep positive relationships with their patients and grow patient relationships would be negatively affected. Lastly, the assume concluded that out of 10 physicians, nine are disillusioned by the concerns with the shortages so that several of the physicians actively discourage family and friends from pursuing careers in medicine. Unfortunately, this is a shocking reality of what many of us already k straight off, and statistics presented from the study would be even higher if the exact survey questionnaire was conducted today. While the many projected newly insured patients that will enter the health care system may obtain their insurance coverage through available state ran exchanges , many new patients may still find themselves unable to afford potential discounted policies.This will cause many to look for coverage from Medicaid out of urgency and because they may bump as though they have no choice. Primary care physician payments have been reduced in the by and we can look for them to be continually reduced maybe even more in the future. Manyphysicians are unhappy with the fact that they may owe over 160,000 when they finish medical school. Many potential physicians do not find this attractive because many will have salaries that are equivalently to be less than the cost of their education. Many physicians in this case will find it more attractive and lure to become specials which again will attribute to the physicians and nursing shortages. Physician avails and nurse practitioners may have to measuring stick up in fill in. Physician assistants are qualified personnel that have been license and qualified to provide needed load care options.Physician ass istants have an important role in the management of chronic disease prevention and management, administering blood sugars testing and interpreting blood sugar levels. When physicians have single a short time, less than 10 minutes or so to see a patient, roughlytimes they encounter issues which may leave no choice but to pass responsibilities to their , who are able, to practice with the direction of the physician in most states. Under the proposals, issued with a view to impending physician shortages, it would be easier for hospitals to use advanced practice nurse practitioners and physician assistants in lieu of higher-paid physicians.(Pear, 2011) Because these change, hospitals could benefit by seeing nest egg which would be immediate. Legislation within several states at this time is seeking to thrive the physician assistants autonomy by enabling the assistance to independently practice without of physicians, but under certain(prenominal) guidelines and protocols.Many Amer icans may find this legislation to be filled with controversy, but many may encounter that the legislation is needed to increase productivity of physician assistants, nurse practitioners and primary-care physicians whom will ultimately have responsibilities because of the increment shortages. Doctor-patient relationship will definitely change because of the shortages. In the past, patients were granted appointment times that could last up to 60 minutes, these days are gone because patients are rushed out because of people waiting to be seen in addition. This doesnt mean service will go down or the superior of medical care will not be like it was. Even though many people have doubts and are not optimistic, I feel the quality of medical care and health service will improve. Research also indicates the quality of patient care will improve performance measurements will prove this in the future. The Patient Protection and Affordable Care Act will imposechanges that may be disruptive i n the delivery of primary care.The act allows expansion of primary care access to physicians, millions of new patients, and policymakers will be faced with increase pressure to resolve primary care practitioners shortages. Even though controversy surrounds the Affordable Care Act enactment, the government should do more to use up motivation among physicians, nurses and professional medical associations. They can also embrace medical societies that may offer outline initiatives suggestions that will help to meet the nations primary care needs. Physicians have experience slightly success to this date with embracing the changes to primary care, such as supporting laws that allows primary care practice to be perform by non-physician practitioners including assistants and nurse practitioners. Some physicians have realized that they may benefit from the integrating of primary care practice from population health needs. Many physicians have realized that the environment now created is beneficial, it helps them.Many physicians have chosen to stop being against non-physician practitioners and are welcoming them to work with them. Physicians can also offer problem solving and physicians should take initiatives to foster policies and develop solutions which addresses primary care shortages. Initiatives can involve no more opposition of non-physician practitioners with primary care providers (in the past medical organizations as well as physicians did show opposition to this). Additionally, physicians should embrace changes with the delivery of primary health care including the shifting of some responsibilities to the practitioners. Lastly, because of the Affordable Care Act focuses with prevention and wellness, physicians should realize that opportunities exist to the integration of the primary care practice with population health. Many Americans will have coverage with the expansion of health insurance coverage.With the nations continued growth and new covered Ameri cans the drive the demand for primary care to levels will definitely go past existing capacity levels. The millions of newly insured Americans who may not had access to primary care will definitely be looking for primary care now with the enactment of the act. Because of this, there will more than likely be disruptive and unwelcome changes in the delivery of primary care. Important ethical issues are presented with health care reform. The recently 2010 enacted Patient Protection and Affordable Care Act have kindled ethical debates over some minor and major disputable topics. Why do many feel as though reform within the health care system such a controversial issue? Politicians seek to gain advantages over their worthy opponents which fuel the policy debate. Differences which are important to us all, with values and moral beliefs are the underlying issues of political differences. To help comprehend the moral parameters of debate within health care reform, it may be beneficial to s tart by analyzing the primary goals of the nations health care system. Individuals and as the society urgency and have high expectations with our health care system.The United States health care system has been shaped by fundamental desires and goals. The American people will accept nothing less those exceptional, high levels of quality care which provides excellent health benefits. Americans expects the United States to continue being the frontiers of medicine and expects the United States to continue improving the quality of health care. The American people also want and welcome having a foresweardom of choice which means they make their own decisions about their care. These decisions can include deciding where to receive care, if and when they do, what kind of care they get, and from which health care provider in which they seek care. Basically, Americans including myself would like to maintain our on control over our health care needs, choices and providers. We also want affor dability with healthcare, we dont want to spend all our hard earned money on health care costs and not have enough money to cover our other needs.In addition, most Americans feel as though our fellow Americans can share in the costs of providing health care benefits to us all and Americans Americans as well as the government wants to make sure that medical care costs are controlled. This is an important attribute of the cost of medical care and its a vital element of the health care reform enactment. Extending care access to everyone without appropriate cost control measures will be unsustainable. The number of emergency room visits continues to rise at a rate greater than that of population growth, exemplified by an increase in emergency room visit rates from 352.8 to 390.5 per 1000 persons from 1997-2007. (Tang, 2010) Today, the United States spends the most on health care per capita, more than any other country. Americans generally would prefer cost containment that does not redu ce quality or services. Cost containment approaches are not design to interfere with thevalue of health care.The PPACA have address cost containment strategies which include patient care that is accountable, patient-centered medical homes, and programs to reduce patients being readmitted and patients acquiring new conditions go admitted as well as bundled payments. The Patient Protection and Affordable Care Act have some provisions that may be negative for doctors, however in some instances patients can suffer more. but examining the positives, On a positive side, provisions as well programs can help many of us. The Affordable Care Act seeks to provide additional access to coverage, lowering health care expenditure and improving the quality of health care delivered services. Initiatives of the ACA aid health care organizations doctors and providers work together to coordinate health care of patients beneficiaries to ensure the quality of health care continues to improve while spe nding and costs are lowered.Many of the elderly have begun receiving the benefits of the provisions of the law. Some of these benefits include lower payments and preventive service care. They also are seeing the benefits of Medicare prescriptions at lower drug cost. The Affordable Care Act is helping seniors by allowing annual wellness visits and preventive services in which they have no direct or out of pocket costs, offering coverage to individuals that may have pre-existing conditions and it allows for no one to be denied coverage because of pre-existing condition and huge savings on prescription drug costs. though the health reform law includes measurement which may address the presented and growing shortage, other provisions in the law most likely will raise the demand of primary care. For example, the law is expected to extend coverage to millions of uninsured people by 2019, which will definitely increase the demand for primary care services. The PPACA coverage expansions ar e predicted to increase the shortage of primary care physicians from approximately 25,000 to 45,000 by 2020. (Carrier, 2012)There are several measurements that can be implemented to help improve access to primary care providers and services. Because the U.S. has a high percentage of Americans without adequate healthcare a Mobile Health Clinic or a nursed Managed Centers can be used to attract a lot of people such as the homeless people who do not have the means to be able to go to the doctor (Whelan, et al, 2010). This will allow them to be able to see a doctor and get the proper medical guardianship they need to have healthier lives. One possibleapproach to alleviating pressures on the primary care workforce is greater use of nurse practitioners, which could both increase the number of primary care providers and potentially free up physicians to care for more complex patients. Improving access to primary care services and having more effective public health measures are critical to ensuring that individuals have access to high-quality services at the place and time that best meets their needs. Physician assistants can we be a part of the answer as well.They are well trained, have the clinical skills, with a high level knowledge base, and be a part of the solution. The skills they bring to the table can help address the impending avalanche of patients. Not only are they cost effective with overall labor costs less than a physician, but can take the stress off of a physician needing to see a certain amount of patients per day, as to keep the productive practice (Bahrych 2011). Finally, a scholarship program for students committed to providing primary care in communities with doctor shortages should be implemented the program can allow open residency slots to be utilized in areas with shortages. Grants and incentives should be established.Also initiatives should be in place to forgive student loan debt. I would also make the following recommendations for impro vements that will increase the availability of specialty care through tele-health, bringing specialists to primary care sites, and using physician assistants to deliver specialty services and also expand the role of primary care providers, physicians and nurse practitioners to handle more specialized health issues through consultations and ongoing training.ReferencesHoward, Paul. (2013, July). Get Obama Care While Supplies Last. Retrieved from http//www.usatoday.com/story/opinion/2013/07/11/obamacare-doctors-medicaid-primary-care-column/2510199/ Tang N, Stein J, Hsia RY et al Trends and characteristics and US emergency department visits, 1997 2007. JAMA 2010 304 664-670 Pear, Robert. US Moves to Cut Back Regulations on Hospitals, October 2011. Retrieved from http//www.nytimes.com/2011/10/19/health/policy/19health.html?_r=0 Bahrych, Sharon. permit Physician Assistances be Part of the Primary Care Answer, December 2011, Retrieved from