Implement Marketing Strategies and Tactics Essay Example for Free

Implement selling Strategies and Tactics EssayBriefing stakeholders-Persons involved directly or indirectly with the organisation or project. BBQfun will be the leading outdoor-lifestyle retailer, catering to the growing need for furnishing new and renovated d rise upings in the greater Brisbane area. Board of directors- BBQfuns board of directors need to approve the plan, clients circumstantial needs, prepare a report of high population in Greater Brisbane area, new homes and renovated homes growing from a base of 50,000 per year, low employment. Human resources staff-Human resources staff may need to adjustment demographic factors like * Male and female population* Age segment that makes up 50% of the Brisbane new and renovated house marketplaces, according to the domiciliate of commerce * High percentage of young professionals who work in the central Business district. * An average household income of over $130,000.Services marketing- Marketing based on relationship an d value. BBQfun will position as a broad assortment, lumber, rummy outdoor lifestyle retailer. Brisbane customers appreciate high quality and uniqueness will get it on the value and unique offerings of BBQfun. Manager- BBQfuns gripr looking for security in purchasing and house proud factor in outdoor lifestyle purchasing. Marketing and non-marketing personnel- The success of any marketing activities is equally shared between both external and internal customers host. BBQfuns basic market need is for quality, fashionable and unique outdoor lifestyle items that caters to the house- proud needs of our market. The success of the marketing plan of BBQfuns many aspects are responsible for this like- advertising personnel, manager, public relations personnel, gross sales manager, sales group, staff, and supervisors. Objectives of the plan-* Increase sales from $15 millon per year to $20 one thousand million per year in the next three years. * Increase our loyalty customers list fro m 10,000 to 16,000. * establish brand recognition in Brisbane so that at least two in three people recognise our brand in a ergodic survey taken in 12 months time. * Continue increase gross profit margins.Roles and responsibilities-BBQfuns responsibility is to provide customers with the most extensive assortment of quality outdoor-lifestyle products available in the market. Second, easy to manage long term repayment plans make unique, imported and high quality outdoor-lifestyle affordable to all. Performance measures- it is very strategic to know the performance measures of the BBQfuns. There are four main steps for measuring Customers- BBQfuns excellent staff that is highly skilled and knowledgeable approximately outdoor lifestyles. High customer loyalty among repeat customers.BBQfuns great retail space that is bright, functional and efficient. Customers can see the quality of the product as it is displayed in the store. Financial-BBQfuns advertising budget is set at $250,000 for the year. Continue to finance the easy manage long term repayment. The imported products make up 33% of the assortment. Internal business process- BBQfun wants their products and service meet customer needs so BBQfun experiment to new dwelling population, shopping patterns requiring easy access and customer car parking counts.Learning and growth-BBQfun has created an outdoor- lifestyle range of retail products that are differentied and superior to competitors. BBQfun provide 3 year guarantee is unique in the market place. BBQfun want to grow their business in the commercial, suburban neighbourhood or urban retail district. BBQfuns will do direct mail and topical anaesthetic advertising. BBQfun has 15-20 full time staff, plus casuals. Marketing strategies and the resources-A marketing scheme is the foundation of a marketing plan it integrates an organisations marketing objectives, goals, policies and actions.BBQfuns 3 types of marketing strategies- Defensive strategies- BBQfu ns mission is to provide customers with the most extensive assortment of quality products available in the market. BBQfun continue to finance the easy manage long term repayment plan for customers. Developing strategies-BBQfuns fuck offing system is increase sales from $15 million per year to $20 million per year in the next 3 years, increase loyalty customers list from 10,000 to 16,000.Attacking strategies- BBQfuns customers are mostly aged between 20 to 50, fashioning up 50% of the new and renovated dwelling market. Outdoor lifestyle stores have been very successful in stand alone, extensive car park access, close to new housing estates being established. By offering a superior service in range and uniqueness, BBQfun will excel relative to the competition and fulfill goals. Resources -Elements that are utilised to assist the process like- human, information and communication technology, financial and physical. * Human resources relates to the people. BBQfuns marketing plan and strategy related to the people because this is a outdoor lifestyle retailer company. BBQfuns customers are male and female and high percentage of young professionals.* Financial- BBQfuns advertising budget is $250,000 for the year. BBQfun will try to get articles about BBQfun into the BrisNews magazine. BrisNews magazine has seen a dramatic increase of sales immediately after the article was published. * ICT For advertising purpose BBQfun is using local garner box, radio, and magazines. BBQfuns will do direct mail and local advertising, with coupon inserts in the BrisNews magazine likely to be the most successful of the campaigns. Communication and group building strategies- Effective communication is essential in any workplace and is essential for building or improving business and work relationships.Team building strategies are also essential in effectively running an organisation or team. BBQfuns objective is to create customer awareness regarding their services offered, dev elop that customer base, and work toward building customer loyalty and referrals. The message of BBQfun is easy access outdoor-lifestyle products in Brisbane. This message will be communicated through a descriptor of methods like- direct mail. BBQfun will also use ads and inserts in Brizzy magazine. The 5Cs of effective team building are-Clear expectations-If we want to put on successful team building strategy then clear expectation is very weighty. In a team every person knows the role they are expected to play as well as the roles of other team members. Each and every member of the team needs to understand how and where they fit in the organisational structure. Channels of communication- Team building strategy cannot achieve without open channels of communication. It involves everyone like directors, managers, team leaders and team members. It helps to create working atmosphere and encourage to employees to discuss the problems amongst themselves. Conflict resolution-When a gro up of people working together then differences emerge into the open. By communication they try to solve the differences. If they cant resolve their problems without assistance then implement mediation with an impartial third party and organise a workshop on this subject.Consequences- Make sure each team member feels responsible and accountable for team achievements. Understand the individual contribution and give them appreciation if they are doing well. In this way it encourages them for individual creativity. Celebrating achievements as a team- Every employee or team member plays an important role in the success or failure of an organisation. So need to celebrate achievements as a team. Marketing mix- BBQfuns marketing mix is comprised of these following approaches to pricing, distribution, advertising and promotion and customer service. Strategies for monitoring marketing activities- The marketing plan require the monitoring of all marketing activities in night club to analyse t heir performance.Implementation strategies for effective and accurate monitoring processes need to be considered and implemented. BBQfuns each aspect of marketing plan should be monitored and evaluate. These aspects are important to achieve goal- Timeline, Resource, Costs, sales, contacts made relationship. BBQfuns single objective to position BBQ as the premier outdoor lifestyle store in the greater Brisbane area in spite of appearance 5 years. BBQfun wants to create customer awareness regarding their service and work toward building customer loyalty and referrals. The direct mail campaign will be forward to communicate directly with the consumer in this way BBQfun create a good relationship with customers.It is envisaged that new products will be developed on a fixedness basis in line with changes in customer taste which is targeted at every 12 months. By getting feedback from these firms then changes is possible in the product. Feedback, finding making process of customers is very important aspect for the development of the product. Local business owners are often part of an informal fraternal organisation where they gestate each others business. BBQfun recently become a member of the outdoor Lifestyle Association. BBQfuns marketing manager is responsible for marketing activities and has the sanction and responsibilities over all company activities that affect customers satisfaction. .